Mercedes-Benz plans to feature the same distinctive three-pointed LED daytime running lights (DRLs) seen on the Concept CLA in its future electric vehicles (EVs). This design signature will become a key element of the brand’s EVs. The new DRLs are integrated into circular headlights and taillights, and they debuted on the Concept CLA along with illuminated graphics in place of the front grille. These lighting features will carry over to the production version of the next-generation CLA and three other compact models built on Mercedes’ MMA platform.
Mercedes’ design chief, Gorden Wagener, emphasized that nearly everything from the concept would make it to the production model, comparing the new DRLs to exhaust pipes. He described them as a “new electric exhaust,” noting the playful nod to traditional exhaust pipes that electric cars don’t have.
Mercedes’ upcoming rival to the Tesla Model 3 is expected to arrive as a 2025 model, marking the brand’s first vehicle based on the Mercedes Modular Architecture (MMA). Other models to use this platform include the next-generation Mercedes EQA and EQB.
Wagener emphasized the brand’s focus on creating iconic EVs that stand out and have a distinct identity in contrast to many anonymous-looking cars on the market. He emphasized Mercedes’ commitment to being iconic and differentiating themselves in the luxury EV market.